From launch to AED 4M+ in 18 months

Art Decor came to us in March 2024 with the ambition of becoming a category leader. We built and managed 22,000+ SKUs at premium standards across Amazon UAE and Noon UAE — sustaining 7x ROAS with ACOS held tight between 12% and 15%.

AED 4M+

Revenue generated

ROAS sustained

22,000+

SKUs listed & optimised

12–15%

ACOS maintained

Background

A premium brand ready for marketplace scale

Art Decor, a premium wall art and home décor brand operating in the UAE, partnered with Brand Booster in March 2024 with the ambition of becoming a category leader across both Amazon UAE and Noon UAE. The scale was significant from day one — a catalogue of more than 22,000 products spanning multiple styles, sizes, and finishes.

Each SKU required its own listing architecture, SEO treatment, and conversion-ready presentation. The brand needed a partner capable of operating at this volume without compromising on the visual standards that a premium wall art category demands.

Challenges

What we were up against

22,000+ SKU complexity

Listing, optimising and managing a catalogue of this scale requires disciplined process across imagery, copy, SEO and variation logic.

Premium category standards

Wall art and home décor is a visually-driven category — listings must communicate finish quality, dimensions and styling context to convert.

Dual-marketplace launch

Amazon UAE and Noon UAE simultaneously — each platform has its own audience, content standards and operational rhythm.

ACOS discipline at scale

Holding ACOS between 12-15% across 22,000+ SKUs while sustaining 7x ROAS is exceptional efficiency at this catalogue size.

Our approach

How we turned it around

High-volume catalogue build

The 22,000-SKU catalogue was listed and optimised across Amazon UAE and Noon UAE with category-specific SEO, structured variation logic and imagery standards consistent with premium home décor positioning.

Gallery-style Brand Store

A bespoke storefront was designed to function as a curated gallery rather than a generic product grid — guiding buyers through style collections, room inspiration and price tiers.

Premium A+ Content

A+ Content was developed for the hero range, communicating dimensions, finish quality and styling context to reduce buyer hesitation in a visually-driven category.

Margin-disciplined PPC

Advertising was managed with margin discipline at the centre — sustaining 7x ROAS while holding ACOS tight between 12% and 15% across the catalogue.

Results

The numbers at 18 months

AED 4M+

Total revenue generated

22,000+

SKUs listed & optimised

ROAS sustained

12–15%

ACOS maintained

Premium

Gallery-style storefront

Full

A+ content build

Marketplaces active

March 2024

Partnership start

We launched on the marketplaces in March 2024 with a catalogue of over 22,000 products — a scale that most agencies would not have been able to handle without compromising on either listing quality or commercial efficiency. Brand Booster managed both. Inside eighteen months we have generated more than AED 4 million in revenue across Amazon UAE and Noon UAE, sustained a ROAS of 7x, and held ACOS between 12% and 15%. The storefront they designed elevated us from a marketplace seller to a brand customers actually browse.