Premium beauty launched across two marketplaces

Glossic needed more than execution — they needed strategic counsel on how to position, sequence and expand a premium cosmetics brand across Amazon UAE and Noon UAE.

AED 100K+

Revenue generated

Marketplaces live

Premium

Brand store & A+

Roadmap

Strategy delivered

Background

A premium cosmetics brand with no marketplace presence

Glossic, a premium cosmetic brand established in 2022 in the UAE, partnered with Brand Booster to bring its product range onto Amazon UAE and Noon UAE. Premium beauty is one of the most discerning categories on regional marketplaces — buyers expect editorial-grade presentation and a brand experience that signals quality before they ever read a review.

Glossic needed more than execution. The brand needed strategic counsel on how to position, sequence and expand its presence across two marketplaces with different audience behaviours, while building the visual and content infrastructure that a premium cosmetics positioning requires.

Challenges

What we were up against

No marketplace presence

Zero listings, zero campaigns, zero account infrastructure on either Amazon UAE or Noon UAE.

Premium category standards

Beauty buyers expect editorial-grade visuals, ingredient communication, and a brand experience that matches offline retail standards.

Dual-marketplace strategy

Amazon UAE and Noon UAE serve overlapping but distinct audiences — launch sequencing and content needed to reflect this.

SKU sequencing

Which products to lead with, how to phase the catalogue rollout, and where to focus advertising spend to build brand authority efficiently.

Our approach

How we turned it around

Account setup & launch

Both accounts were established with full setup, listing architecture and category compliance — on Amazon UAE and Noon UAE simultaneously.

Strategic consulting

We delivered an expansion roadmap — identifying which SKUs to lead with, how to phase the catalogue rollout, and where to focus advertising spend to build brand authority efficiently.

Premium Brand Store

A bespoke storefront was designed to reflect the premium positioning of the brand — giving customers a destination rather than a product grid.

A+ Content & brand story

Premium A+ Content and a complete brand story module were built across hero SKUs, communicating formulation quality, brand provenance and the editorial tone that the cosmetics category rewards.

Results

Results to date

AED 100K+

Revenue generated

Marketplaces live

Bespoke

Premium brand store

Full

A+ content built

Full

Brand story module

Roadmap

Expansion strategy

Premium

Brand presentation

Active

Ongoing engagement

As a premium cosmetics brand, the way we are presented on a marketplace matters as much as what we sell. Brand Booster understood that from the first conversation. They established our presence on Amazon UAE and Noon UAE, designed a storefront that genuinely reflects the brand, and built A+ Content and a brand story that communicate who we are. The consulting around how to expand has been the differentiator.