Zero to AED 3M+ across two marketplaces

Tealand came to us in April 2022 with no marketplace presence whatsoever. Four years later, they have 1,200+ SKUs live across Amazon UAE and Noon UAE, sustained 6x ROAS, and over AED 3 million in revenue.

AED 3M+

Revenue generated

ROAS sustained

1,200+

SKUs listed & optimised

4 years

Active partnership

Background

A premium tea brand with no marketplace footprint

Tealand joined Brand Booster in April 2022 with no established marketplace presence on either Amazon UAE or Noon UAE. There were no listings to optimise, no historical sales data to anchor strategy, and no existing account infrastructure on either platform.

The brand needed a partner capable of building a marketplace business from zero — across two platforms simultaneously — while preserving the premium positioning of a specialty category where presentation and product education are as important as price.

Challenges

What we were up against

Zero starting point

No listings, no campaigns, no account infrastructure on either Amazon UAE or Noon UAE.

Premium category standards

Tea and coffee buyers expect editorial-quality presentation and detailed product education before purchasing.

Dual-platform complexity

Managing Amazon UAE and Noon UAE simultaneously requires different strategies, content standards and operational cadences.

Long-term catalogue depth

Building 1,200+ SKUs correctly — each with SEO, copy and imagery — requires disciplined process and sustained execution.

Our approach

How we turned it around

Account setup & launch

We established the accounts on both Amazon UAE and Noon UAE, building full infrastructure — listings, compliance, inventory workflows and brand registry — before spending a single dirham on advertising.

Catalogue build — 1,200+ SKUs

Over the partnership we listed and optimised more than 1,200 SKUs across both marketplaces. Each was built with category-specific SEO, conversion-led copy and imagery communicating premium quality.

PPC management

Advertising was managed continuously across both platforms — balancing growth campaigns with margin protection to sustain a 6x ROAS throughout the four-year partnership.

Account health & reporting

Full end-to-end account management: inventory cadence, listing health, platform compliance and monthly reporting — allowing the Tealand team to focus on sourcing and product development.

Results

Four-year partnership results

AED 3M+

Total revenue generated

ROAS sustained throughout

1,200+

SKUs listed & optimised

Marketplaces from zero

4 years

Active partnership

Full

End-to-end ownership

Premium

Brand consistency

April 2022

Partnership start

When we partnered with Brand Booster in April 2022, we had nothing on the marketplaces — no listings, no campaigns, no infrastructure. Four years later, we have a catalogue of over 1,200 SKUs live across Amazon UAE and Noon UAE, a sustained ROAS of 6x, and over AED 3 million in revenue. What stands out is not a single quarter of growth — it is the consistency.