Zero to £80K+ on Amazon UK from launch

Urban London needed a marketplace strategy that could handle two very different product categories — home décor and travel bags — under one account on Amazon UK. We built it from scratch.

£80K+

Revenue generated

ROAS maintained

Categories launched

Jan 2025

Partnership start

Background

Two categories, one brand, zero Amazon presence

Urban London, a UK-based brand operating across home décor and travel bags, partnered with Brand Booster in January 2025 to establish its presence on Amazon UK. There was no existing Amazon infrastructure, no brand storefront, and no historical performance data to anchor advertising decisions.

The challenge was building a marketplace strategy that could handle two very different product categories — each with its own buyer behaviour, search dynamics and competitive landscape — under one account in one of the most competitive marketplaces in the world.

Challenges

What we were up against

Zero infrastructure

No Seller Central history, no brand registry, no listing content — everything had to be built from the ground up.

Two distinct categories

Home décor and travel bags have entirely different buyer journeys, keywords and competitive benchmarks — requiring separate strategies under one account.

Amazon UK competition

Amazon UK is one of the most mature and competitive marketplaces globally — launching profitably from zero requires precise execution.

Brand coherence

Both categories needed to feel like the same brand despite being visually and commercially different — a storefront and content challenge.

Our approach

How we turned it around

Structured launch strategy

Listings across both home décor and travel bags were created with category-specific SEO, conversion-led copy calibrated to UK buyer expectations, and imagery reflecting the brand's positioning.

Dual-category Brand Store

A bespoke storefront was designed to give each category its own clear identity within a unified brand experience — so customers browsing travel bags encountered a different journey to those browsing home décor, but both felt like Urban London.

A+ Content & brand story

Premium A+ Content was developed alongside a full brand story module, giving Urban London the trust signals needed to compete with established sellers in both categories.

Disciplined PPC launch

Advertising was launched with disciplined campaign architecture, scaling spend only as conversion data confirmed profitability — sustaining a 5x ROAS through the build period.

Results

Results since January 2025

£80,000+

Revenue generated

ROAS maintained

Categories launched

Bespoke

Dual-category store

Premium

A+ content built

Full

Brand story module

Amazon UK

Marketplace from zero

Jan 2025

Partnership start

We came to Brand Booster in January 2025 wanting to launch on Amazon UK across two categories that do not usually live under the same brand — home décor and travel bags. The challenge for any agency is making both feel coherent without diluting either. The storefront and A+ Content they designed achieved exactly that. Over £80,000 in revenue generated and a steady 5x ROAS maintained through the launch period.