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Programmatic advertising

Reach buyers beyond
the search bar.

Amazon DSP lets you reach your audience across Amazon, IMDb and thousands of third-party sites — with audience data no other platform has. Combined with Amazon Marketing Cloud analytics, we build campaigns that target, retarget and convert at scale.

20+
Markets reached
7x
Best ROAS via DSP
AMC
Full analytics access
360°
Full-funnel coverage
What we do

Amazon's most powerful
advertising tools. Properly used.

Most brands on Amazon only use Sponsored ads. DSP unlocks a completely different layer — programmatic display and video campaigns powered by Amazon's first-party shopper data. You can target people who viewed your category, added to cart but didn't buy, or purchased from competitors.

Amazon Marketing Cloud goes even further. It's a clean room analytics environment where we analyse the full customer journey across all Amazon ad types — giving you insight that Seller Central reports can't provide. We use AMC to find the attribution gaps, reduce wasted spend and identify your highest-value audience segments.

DSP campaign strategyFull-funnel campaign planning covering awareness, consideration and retargeting objectives
Audience buildingFirst-party Amazon audience segments — in-market, lifestyle, lookalike and retargeting
Display & video creative briefAd unit specifications, creative brief and compliance requirements for all DSP formats
AMC query setupCustom SQL queries built in Amazon Marketing Cloud to analyse cross-channel attribution
Overlap & path analysisDSP and Sponsored ads overlap analysis to identify incremental reach vs wasted duplication
Monthly DSP reportingDPVR, ROAS, new-to-brand metrics and audience performance reported monthly
How it works

From kickoff to results

01
Eligibility check
We confirm DSP minimum spend eligibility and review your Sponsored ads foundation.
02
Audience mapping
Target audiences built using Amazon first-party data and your customer profile.
03
Campaign launch
DSP campaigns go live across display, video and OTT formats as appropriate.
04
AMC analysis
Marketing Cloud queries run monthly to optimise attribution and audience strategy.
Proven results

Numbers that speak
for themselves.

7x
Best ROAS achieved via DSP campaigns
20+
Amazon markets accessible via DSP
+34%
Average new-to-brand customer increase
360°
Full-funnel attribution via AMC
Common questions

DSP & Amazon Marketing Cloud FAQ

Amazon's self-service DSP typically requires a minimum monthly spend of around $10,000 USD. Managed service minimums are higher. We'll confirm the current requirements during your free audit call.
DSP works best for brands already generating meaningful volume on Sponsored ads. If your Sponsored ads foundation is strong and you have budget to invest in upper-funnel activity, DSP can add significant incremental reach.
AMC is a privacy-safe clean room where Amazon makes anonymised event-level data available for custom analysis. We use it to understand the full customer journey across all ad touchpoints — something standard Seller Central reports can't show you.
You can use AMC to analyse your Sponsored ads campaigns without running DSP. But the combination is where the real power is — DSP generates the touchpoints, AMC analyses the attribution across all of them.
Get started

Ready to grow on Amazon?

Start with a free audit. We'll review your account and tell you exactly what we'd do in the first 90 days — no obligation.