What is SEO?
How does SEO work?
SEO improves a website's visibility in search engine results through strategies that target on-page content, off-site factors, and technical website optimizations. This drives more organic traffic and potential customers.
More than 200 factors help generate search engine results pages, but the below provides a quick overview:
- Search engine crawlers (or “spiders”) scan and analyze the content on your website.
- The search engines then index your website’s content, making it eligible to appear in their search results.
- Your website’s placement in the search engine results pages (SERPs) depends on over 200 different ranking factors.
When you partner with an SEO agency for SEO services, their goal is to make SEO work for you, like by:
- Ensuring search engines can easily crawl and index your website content
- Targeting relevant keywords that attract qualified, high-intent website traffic
- Optimizing your website’s content, structure, and technical elements for on-site SEO
- Continuously adapting your SEO campaigns in response to search algorithm updates
- Providing data-driven recommendations to improve and scale your overall SEO strategy
Overall, search engine companies take dozens of steps to help your business improve its:
- On-page, off-page, and technical SEO
- Keyword rankings
- Organic traffic
- Organic traffic’s conversion rate
What does an SEO company do?
An SEO company assists businesses in improving their rankings, website traffic, and revenue from organic search. To accomplish these goals, SEO companies undertake a variety of tasks such as conducting SEO audits, implementing on-page optimizations, producing content, building high-quality backlinks, researching effective keywords, and addressing technical website enhancements.
The comprehensive approach taken by an experienced SEO agency aims to optimize a business’s online presence and visibility in search engine results, driving more qualified organic traffic and potential customers.
Is hiring an SEO agency worth it?
When to Hire an SEO Company:
- You lack the time, resources, or skills to handle SEO in-house
- You have the budget to invest in a professional SEO provider
- You’re not achieving the SEO results your management expects
When to Keep SEO In-House:
- You have the time, resources, tools, and expertise for effective SEO
- You don’t have the budget to hire a high-quality SEO agency
- Your current SEO efforts are delivering the desired results
However, many businesses take a proactive approach and hire an SEO agency, even if they don’t meet all the “hire an agency” criteria. For example, if your time for SEO is decreasing, getting ahead of declining results by partnering with an agency can be beneficial.
What should the best SEO agencies do?
The Best SEO Agencies Excel At:
- Optimizing websites and content for strong SEO performance
- Providing exceptional, “wow-worthy” client service
- Quickly adapting their strategies to evolving market conditions and search algorithm changes
They Also Do Things That Other SEO Firms Often Miss:
- Thoroughly researching and understanding the client’s market
- Developing a comprehensive, customized SEO strategy
- Filling any gaps in the client’s in-house SEO skills and expertise
- Maximizing the value of the client’s SEO data and analytics
- Conducting A/B testing to continually improve SEO outcomes
- Repurposing SEO data and insights to amplify their impact
In summary, the top SEO agencies combine technical expertise, client-focus, and strategic adaptability to deliver superior results that set them apart from the competition.
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